The Stats:

The Reality of Gameday Violence

The Stadium Experience

Nearly 50% of female supporters in England & Wales report sexist or misogynistic abuse at matches⁷

Women don’t just face danger at home—the stadium itself remains hostile territory.

Safety concerns cited by 38% of female fans as the main barrier to attending men’s matches live⁸

The number one reason women skip live games? They don’t feel safe.

The lack of safety is not relegated to the stadium alone.

31%

Estimated Average Global Rise in Gender-Based Gameday Violence¹

It's a Global Issue

Football passion shouldn’t come at the cost of safety.

Yet the data shows a disturbing pattern: major sporting events consistently trigger spikes in gender-based violence.

This isn’t a minor fluctuation. It’s a crisis hiding in plain sight.

When Passion Turns Dangerous

England: The Loss Effect

38% surge in domestic abuse incidents when the national team loses a major match²

Not a minor uptick—it’s a flood of danger unleashed by a single game’s outcome. When teams win or draw, incidents still climb 26%.²

Brazil: Football’s Hidden Cost

~25% increase in threats or injuries to women on local match days³

Soccer fervor in one of the sport’s most passionate countries comes with real harm in homes. The intensity that fuels the beautiful game can boil over dangerously.

United States: Consistent Across Sports

15–16% average extra violence on U.S. game days across all sports⁴

Even conservative estimates show typical big games add roughly one-sixth more gender-based violence cases than ordinary days. In high-stakes or upset scenarios, the surge can double or triple.

Peak Violence: The Numbers That Demand Action

Studies worldwide confirm what communities experience: major matches create windows of heightened danger.

Up to 46%

Documented spikes in domestic and sexual violence against women during gamedays⁵

25–40%

Rise in violence reports, including domestic and gender-based violence, on major game days globally⁶

Violence in Sport Itself

21% of professional female athletes experienced sexual abuse as children in sport⁹

Almost double the rate of their male counterparts (12%). The pipeline to professional football carries trauma that starts young.

The Cost of Inaction

While clubs acknowledge the problem publicly, none have implemented comprehensive, lasting solutions designed specifically to protect and empower their fans and local communities.

Every major sporting event puts local communities on high alert. Experts brace for surges in gender-based violence incidents. It’s not just police or shelters that need to act—sports organizations, sponsors, and fan groups can no longer ignore this pattern.

The Direct Financial Toll

  • $5 million league-wide restitution fund following 2023 NWSL abuse report¹⁰
  • $1–1.5 million typical harassment settlement costs¹⁰
  • Four marquee sponsors (Alaska Airlines, KeyBank, Tillamook) paused or pulled funding from Portland Thorns/Timbers within days of abuse revelations¹⁰
  • Average MLS shirt-front deal: $4–7 million/year — one lost sponsor eclipses the cost of a full multi-year safety program¹⁰

The Hidden Revenue Loss

Unsafe stadiums don't just create scandals— they erase your highest-value customers:

Women control $31.8 trillion in worldwide spending and influence 70–80% of all consumer purchases.¹² Yet 38% cite safety concerns as their main barrier to attending matches.⁸

LGBTQ+ fans represent a $320 billion global travel market, spending 23% more per experience than average travelers.¹³ When venues don’t feel safe, they route that premium spend elsewhere.

Multicultural fans (Latino, Black, Asian) spend 15–50% more on sports annually and are 30–40% more likely to buy from sponsors who show up for them.¹⁴ Harassment pushes away your fastest-growing, highest-conversion customers.

What Clubs Are Leaving on the Table

Conservative estimates show clubs lose 10–20% potential revenue uplift per fan from segments that are growing fastest, spending more, and measurably more loyal to brands that protect them.¹⁵ To put it bluntly,

Failing to address fan safety isn't neutral. It's a recurring decision to leave millions in ticket, merchandise, and sponsor-linked sales on the table every season.

Solutions That Work

Fan and community-based initiatives have been shown to cut match-day violence 15–25% inside and outside the stadium, according to Brazil and UK pilot data.¹¹

The opportunity—and responsibility—is clear: We must turn crowd passion into a force for safety, not harm.

The Strong Side partners with football clubs worldwide to transform fan culture through Empowerment Self-Defense (ESD) training, creating safer stadiums and stronger communities.

Because football should unite us—not divide us through violence.

Join the Movement

#FightForward to #EndGameDayViolence

THE STRONG SIDE is proud to meet
6 UN Susutainable Development Goals

Sources

  1. The Strong Side Initiative, International Association of ESD Professionals (IAESDP), 2024
  2. UK domestic abuse studies on English national team match outcomes
  3. Brazilian national league match-day violence data
  4. S. sports-related gender-based violence research
  5. Multiple international gameday violence studies compiled by IAESDP
  6. Global violence report research, Fan Toolkit
  7. England & Wales supporter surveys on stadium harassment
  8. Female fan attendance barrier research, EN Playbook to Monetize Fan Safety
  9. Professional athlete childhood abuse prevalence studies
  10. NWSL 2023 abuse report consequences and settlement data
  11. Brazil & UK pilot program outcomes on violence reduction
  12. NIQ global women’s spending power research; Girlpower Marketing
  13. QUEER ADVENTURERS, Business Traveller, Arival travel spending research
  14. McKinsey & Company, Nielsen multicultural fan spending and loyalty studies
  15. The Strong Side: Safety That Grows Revenue business case analysis
  16.  

Every statistic represents real people. Real families. Real harm. But also real opportunity for change.

The Strong Side is a trademark of the International Association of ESD Professionals.