The Strong Side: A Global Initiative to End Gender-Based Violence
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Football Empowers Communities. Now It Can End Gameday Violence.
Football has the power to unite, inspire, and lead change — but recent high-profile abuse scandals in leagues like the NWSL and local clubs worldwide have exposed the urgent need for action. This is why The Strong Side was born: a movement merging Empowerment Self-Defense (ESD) and football to create a safer, more respectful sport for all.
Our vision is clear — football stadiums, clubs, and fan communities must be safe spaces for women, families, and all who love the game. ESD provides the sporting world with a concrete, action-based solution: equipping players, staff, and fans with the skills to prevent violence, challenge harmful norms, and build a culture of respect.
Why ESD & Football Are the Perfect Team for Safer Stadiums
Empowerment & Community
Football unites people; ESD builds confidence and respect. Together, they create a game culture that protects, uplifts, and empowers.
Real-Life Safety Solutions
ESD teaches awareness, boundary-setting, and self defense, ensuring real safety in stadiums, locker rooms, and fan spaces.
Like football, ESD builds resilience and teamwork. A culture of safety strengthens players, coaches, and fans, making the game better for all.
Stronger Teams & Safer Spaces
Clubs that embrace ESD lead by action, not words. Safer stadiums mean a stronger reputation, engaged fans, and a more inclusive sport.
Impact & Social Responsibility
Will your club take a stand?
Violence in football won’t end on its own. Will your club be a leader in safety, respect, and real change?
Implementing Empowerment Self-Defense (ESD) is the next step in making football a sport where everyone—players, staff, and fans—can thrive without fear.
Join the movement. Bring ESD to your club. Be the change.