Picture it: The referee’s whistle pierces the air. Your team just scored. The stadium erupts. Strangers become family in an instant—arms raised, voices united, pure joy flowing through the stands. This is why we love football.
Not for what divides us, but for what brings us together.
The Strong Side exists to ensure everyone experiences that moment—safely, joyfully, without fear.
When your club joins The Strong Side, you’re not just implementing a safety program. You’re declaring that your community matters. That your fans matter. That their families, their neighbors, their futures matter.
You’re saying: We take care of our tribe.
Ending game day violence isn’t the finish line. It’s the starting whistle for something far more powerful: building communities where everyone thrives.
Women feel confident attending matches and bringing their children,
Families create lifelong memories without fear
Men become allies and culture-shifters, not bystanders.
Young people learn healthy relationship skills early
Communities build solidarity that extends far beyond the stadium.
Your club becomes a force for genuine social change
Women feel confident attending matches and bringing their children,
Families create lifelong memories without fear
Men become allies and culture-shifters, not bystanders.
Young people learn healthy relationship skills early
Communities build solidarity that extends far beyond the stadium.
Your club becomes a force for genuine social change
Each person trained typically shares skills with 3-5 additional people in their immediate network:
The Strong Side removes financial barriers that keep underserved communities from accessing life-saving violence prevention training:
Realised through MyPwrApp and VIP events, fans can donate to fund:
THE STRONG SIDE is proud to meet
6 UN Susutainable Development Goals
The Strong Side proudly aligns with six United Nations Sustainable Development Goals, addressing gender equality, health, education, reduced inequalities, peace and justice, and partnerships—recognizing that achieving gender equality is essential for reaching all sustainable development targets by 2030.
ESD training reduces anxiety, strengthens confidence, and provides trauma-informed care that addresses fear responses, creating measurable improvements in mental health and holistic well-being.
Violence prevention education creates life-long skills accessible to all ages and abilities.
Gender inequality persists worldwide, with approximately one in five women aged 15-49 experiencing physical or sexual violence by an intimate partner within a year—The Strong Side directly addresses this crisis by empowering women and girls with concrete skills to live free of violence and discrimination.
The Strong Side specifically reaches marginalized and underserved communities.
Building peaceful communities through violence prevention and cultural transformation.
Global collaboration accelerates progress toward all SDGs.
