Get involved – The Strong Side

Lead the change. Build your legacy on and off the pitch.

Your Club. Your Fans.
The Strong Side.

“>”>Get Involved

Violence prevention starts with leadership — and the world is watching.
By joining The Strong Side pilot program, your club takes a bold stand for fan safety, inclusivity, and real cultural change. This is your moment to pitch forward and lead from the front.

Why join The Strong Side?

Whether you’re a major club or a local powerhouse, The Strong Side offers scalable, community-driven solutions that align with your values and grow your legacy.

About the Strong Side

Stronger Fan Loyalty

Build deeper, lasting connections—especially with women, families, and underserved communities.

Positive brand training

Lead on social responsibility and stand out to sponsors, media, and fans worldwide.

Community-Driven Growth

Drive ticket sales, engagement, and local pride through meaningful outreach.

“>”>A Safer Matchday Culture

Create a matchday experience where every fan feels safe, welcome, and empowered.

Growth potential

Outside of the US, the percentage of active football fans is about 25% female. Within the US, that number jumps to 45% (including all sports).

Join The Strong Side

Potential in numbers – Unlock a pathway to long-term revenue growth.

Proven Model for Sustainable Growth and ROI

The Strong Side leverages a proven grassroots engagement model, inspired by successful initiatives like Club Street Teams. Clubs investing in similar outreach programs have reported $3–$6 in additional ticket and merchandise revenue for every $1 spent. That means with a 1 Million Dollar investment, a return of 3-6 Million can be expected.   

By embedding Empowerment Self Defense programs into the club’s community strategy, we not only promote critical social impact but also unlock a pathway to long-term revenue growth. The pilot phase will refine logistics and budgeting, setting the foundation for multi-year expansion with real financial feasibility. Join The Strong Side and be at the forefront of a culture change in football.

Ready to Pitch forward?

Get in touch with your regional contact to learn more about the pilot and how to bring The Strong Side to your club:

New Zealand, Australia, Oceania

Antonella Spatolla

antonella@thestrongside.team

Brazil, Peru

Pamela Mussi

pamela@thestrongside.team

USA

Eastern and Central

James Cat Fitzgerald

cat@thestrongside.team

Pacific and Mountain

Krista Hanley

krista@thestrongside.team