In August, our Brazil team (along with International Association of ESD Professionals (IAESDP) Executive Director and The Strong Side creator Lissette Brassac-Fitzgerald) met with the commercial team of Red Bull Bragantino.
The club represents the city of Bragança Paulista (approximately 200,000 inhabitants), located in the interior of São Paulo state, has the potential to generate substantial impact within its city and surrounding communities through the program’s implementation.
Could Red Bull Bragantino be one of the first São Paulo clubs to implement The Strong Side? We sure hope so!
We’re also happy to announce that our team met with Larissa Guerreiro, the Head of Marketing and Ms. Kin Saito, Director of Women’s Football at the São Paulo Football Federation (FPF). Both demonstrated full interest in supporting and integrating The Strong Side into the Federation’s agenda.
While in São Paulo, our team had a blast attending Licensing con Latam — the largest B2B licensing event for the brands and characters sector in Latin America! — alongside Herbert Greco, a leader in licensing, branding, marketing, communication, consumer products development, and trade in Brazil for over twenty years. His Brazilian-based company, ByFrog, is a licensing and marketing agency that offers brand-focused opportunities and services throughout Latin America and the United States.
We’re looking forward to the continued development of our partnerships in São Paulo!
Media Inquiries:
Lauren Lopp. Press & Communications Manager
lauren@thestrongside.team | press@thestrongside.team
www.thestrongside.team | www.esdprofessionals.org
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