The Play
Where Safety Becomes Strategy
Women control $31.8 trillion in worldwide spending and influence 70–80% of consumer purchases—yet 38% cite safety concerns as their barrier to attending matches.¹
LGBTQ+ fans represent a $320 billion global travel market, spending 23% more per experience than average travelers. When venues don’t feel safe, they route premium spend elsewhere.²
Multicultural fans (Latino, Black, Asian) spend 15–50% more on sports annually and are 30–40% more likely to buy from sponsors who protect them. Harassment erases your fastest-growing, highest-conversion customers.³
Conservative estimate: Clubs miss 10–20% potential revenue uplift per fan from segments that are growing fastest, spending more, and measurably more loyal.
The Strong Side begins with a 1-2 year pilot program delivering Empowerment Self-Defense-based (ESD) Violence Prevention training through three interconnected streams, transitioning into 5-year renewable contracts:
Female-identifying fans and families receive pre-match Violence Prevention workshops—building boundaries, de-escalation skills, and bystander confidence. Home and away supporters train together, reducing hooliganism while creating cross-team camaraderie.
Your club’s Street Team (4, 6, or 10 certified instructors) brings free training to community centers, schools, and local gathering spaces year-round. Reaching 24,000–60,000 people annually, they convert visibility into memberships and matchday attendance.
Male-identifying courses teach healthy communication, de-escalation techniques, and alternatives to violence—shifting the culture toward collaborative safety.
Plus: Workplace safety workshops for athletes, coaches, staff, security personnel, and journalists.
| Direct Club Revenue | Top-Tier Club | Mid-Tier Club | Smaller Club |
|---|---|---|---|
|
Supporter Memberships |
US$3.6M |
US$1.5M |
US$600K |
|
Matchday Attendance |
US$6.5M |
US$2.0M |
US$400K |
|
VIP Events (tix + merch) |
US$600K-1.0M |
US$250-500K |
US$100-250K |
|
Merchandising |
US$2.0M |
US$600K |
US$120K |
|
Subtotal |
US$12.7-13.1M |
US$4.35-4.6M |
US$1.22-1.37M |
| Sponsor & Activation Value | Top-Tier Club | Mid-Tier Club | Smaller Club |
|---|---|---|---|
|
VIP Event Sponshopships |
US$450K-1.7M |
US$420K-1.6M |
US$260K-1.1M |
|
Street Team Activations |
US$300K-1.00M |
US$200K-600K |
US$100K-600K |
|
Digital Engagement |
US$1.5M |
US$500K |
US$150K |
|
Subtotal |
US$2.25-3.7M |
US$1.12-2.7M |
US$510K-1.85M |
| Indirect Club & Sponsor Revenue | Top-Tier Club | Mid-Tier Club | Smaller Club |
|---|---|---|---|
|
PR & Media Value |
US$8-12M |
US$2-4M |
US$500K-1.5M |
| Total Potential Annual Uplift | Top-Tier Club | Mid-Tier Club | Smaller Club |
|---|---|---|---|
|
|
US$22.4-32.9M |
US$7.1-12.5M |
US$2-4.4M |
Let our Team show you how to make these numbers a reality.
✓ Risk Reduction
✓ Competitive Differentiation
✓ Generational Loyalty
✓ Sponsor ROI Documentation
.
The Strong Side scales to your ambitions:
All Tiers Include:
—the fastest-growing cohort.⁸
Women’s football commercial value will hit €686M by 2033.¹⁰
grew to $1B (2024), projected $2.35B by 2025—commercial income (sponsorships) is the biggest piece.⁹
The Men’s World Cup 2026 puts global spotlight on North American clubs. First-movers on fan safety will be benchmarked; laggards exposed.
In 2027, the Women’s World Cup puts Brazil in the spotlight.
With the influx of travelers from all over the world, safety for the community, the fans, and their teams must come first!
The Strong Side aligns ethics with economics:
Less violence. More loyalty. More revenue.
Failing to address fan safety isn’t neutral.
It’s a recurring decision to leave millions in ticket, merchandise, and sponsor-linked sales on the table every season—and hand that money to whoever makes these fans feel safe first.
We apply proven successful revenue growth tactics to CSR implementations.
moved to Emirates (60,704 seats) after averaging 34,110 WSL attendance—validating demand for women-focused membership tiers at men’s-scale venues.⁴
set world records with 91,553 attendance—proving big, safe, celebratory moments accelerate women/family conversion into repeat buyers.⁵
saw 454% increase in women’s attendance and 180% growth in women’s season tickets through inclusion programming.⁶
cut match-day violence 15–25% inside and outside stadiums (Brazil & UK pilot data), reducing security costs while boosting revenue.⁷
THE STRONG SIDE is proud to meet
6 UN Susutainable Development Goals
The Strong Side is a trademark of the International Association of ESD Professionals.
