The Strong Side transforms social impact into a revenue center and fan-base growth engine. The Street Team is your dedicated community presence, engaging existing and potential fans through year-round programming that delivers true, lasting cultural change. Your Club pioneers grassroots violence prevention education across every corner of your hometown, keeping you top of mind, even during the off– season.
The Strong Side program portfolio unlocks new sponsorship inventory, merchandising, membership, and ticketing opportunities centered around violence prevention and the United Nations Sustainable Development Goals while driving new engagement from new target segments, such as women, families, and multicultural communities, looking for safe, exciting entertainment options.
The Strong Side delivers a carefully curated suite of specialized programming and services designed to maximize education delivery within your hometown community and revenue and visibility uplift for your Club and Club Sponsors.
From VIP fan events to local school workshops and community education, your Strong Side Street Team engages every member of your hometown: every athlete on your team, every journalist covering your club, every coach, every staff member — everyone, in your name. Home and away fans. Gender-inclusive and gender-specific sessions. Every age, every fitness level. Every class, every workshop working toward one goal: building a community of support around the best sport in the world.
Creating positive social change is our civic duty — but that doesn’t mean it has to be charity. The Strong Side believes a sustainable strategy wins on every front, including revenue. Your Strong Side deployment opens new sponsorship opportunities, merchandising potential, special events revenue, and, ultimately, an uplift in ticket sales. Doing the right thing shouldn’t cost yoube a financial strain.
From VIP fan events to local school workshops and community education, your Strong Side Street Team engages every member of your hometown: every athlete on your team, every journalist covering your club, every coach, every staff member — everyone, in your name. Home and away fans. Gender-inclusive and gender-specific sessions. Every age, every fitness level. Every class, every workshop working toward one goal: building a community of support around the best sport in the world.
Beyond immediate revenue, TSS builds structural advantages:
Risk Reduction — Lower insurance premiums with improved safety compliance.
Reduced HR/legal exposure saves $250K–500K annually (top clubs).
Insulation from scandal-driven sponsor loss.
Competitive Differentiation — Position as first-mover ahead of UEFA/FIFA safeguarding mandates.
Meet UN Sustainable Development Goals (6 SDGs aligned).
Attract next-generation sponsors seeking authentic CSR partnerships
Generational Loyalty — Families attending for first time → repeat buyers.
Community trust translates into decades-long support.
Youth pathways strengthen local talent development.
Community trust translates into decades-long support
Sponsor ROI Documentation — Clear attribution of impressions, app downloads, conversions.
Measurable EMV gives partners compelling board narratives.
Data-driven proof of safety spend = revenue lift.
4 Instructors
2,000+ Workshops
24,000+ Hometown Community Members
6 Instructors
4,000+ Workshops
36,000+ Hometown Community Members
10 Instructors
6,500+ Workshops
60,000+ Hometown Community Members
All Tiers Include: Certified, Credentialed Violence Prevention instructors (full-time, club-branded); Marketing data; Participation in a Johns Hopkins School of Public Health academic study; Outcomes & Impact reporting; Digital resources for marketing and recruitment; Club-branded merchandise and events; Special gameday events for female fans; Empowerment workshops for staff, athletes, media; The Strong Side Mobile App integration options (branded or custom)
Women are 45% of new U.S. soccer fans—the fastest-growing cohort.⁸
45%
Women’s elite sports economy grew to $1B (2024), projected $2.35B by 2025—commercial income (sponsorships) is the biggest piece.⁹
In 2027, the Women’s World Cup puts Brazil in the spotlight. With the influx of travelers from all over the world, safety for the community, the fans, and their teams must come first!
UEFA projects the commercial value of European women’s football to hit €686 million annually by 2033 (a sixfold increase) and has pledged a €1 billion investment through its 2024–2030 strategy, Unstoppable, to grow the professional player base to 5,000. [1, 2, 3]
Commercial Value: Projected to scale up to €686 million per year across European leagues and clubs by 2033.
Fanbase Expansion: Estimated to more than double from 144 million to 328 million fans in Europe over the decade.
Club Sponsorship: Expected to surge reaching up to €295 million by 2033. [1, 2, 3]
Investment Pledge: Committing €1 billion sourced from competition revenues, re-invested funds, and men's tournament allocations.
Professionalization: Aiming to double fully professional national leagues in Europe from 3 to 6.
Player Growth: Expanding the pool of professional female players from roughly 3,000 to 5,000.
Competitions: Launching updated formats for the UEFA Women’s Champions League alongside a brand-new secondary European club competition. [fa-pledges-1-billion-develop-women-soccer"1, 2, 3]
We apply proven successful revenue growth tactics to CSR implementations and build on past initiatives to decrease violence through sport.
Set world records with 91,553 attendance—proving big, safe, celebratory moments accelerate women/family conversion into repeat buyers.⁵
Moved to Emirates (60,704 seats) after averaging 34,110 WSL attendance—validating demand for women-focused membership tiers at men’s-scale venues.⁴
Saw 454% increase in women’s attendance and 180% growth in women’s season tickets through inclusion programming.⁶
Cut match-day violence 15–25% inside and outside stadiums (Brazil & UK pilot data), reducing security costs while boosting revenue.⁷
A league-wide campaign using visible anti-violence messaging, with captains wearing red marks and stadiums displaying red card imagery, alongside training male trainers over three years to address gender-based violence in sport.
IMPACT: With over 30 million viewers per match round, the initiative boosted public visibility of clubs’ commitment to social issues and secured extensive positive media coverage, positioning Serie A as a leader in responsible sportsmanship.
A club-driven initiative in a community Rugby League in Australia, where every player signs a no-violence contract, supported by match-day messaging and junior education clinics.
Workshops delivered by players across schools and clubs to educate young people on respect, consent, and violence prevention in the Australian Pacific region.
IMPACT: Over 14,000 youths were reached, with 93% stating they would treat women with more respect. The initiative strengthened the NRL’s standing in local communities and became a key corporate social responsibility (CSR) highlight for the league.
Premier and championship football league clubs in the UK the partnered with Women’s Aid to integrate helpline information into matches and create player-led public service campaigns.
IMPACT: The campaign drove a measurable increase in male callers seeking help and improved female fans’ sentiment toward partner clubs, showing that meaningful action against violence can deepen supporter loyalty and club credibility.
The Strong Side is proud to meet 6 Sustainable Development Goals
The content of this publication has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States. Learn more about the United Nations Sustainable Development Goals.
The Strong Side is a trademark of the International Association of ESD Professionals.
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